Field notes
The linking
playbook.
Essays and playbooks on semantic maps, internal links, Search Console, and cleaner WordPress linking workflows. Backlinks are a coming-soon chapter, not the launch product.
Latest posts
Practical notes for better links.
- Cole Vineyard6 min read
How AI is Changing Link Building in 2026
Embeddings, agentic outreach, and editorial rewrites are turning link building from a numbers game into a relevance game. Here's what actually moves the needle in 2026.
Read post →
- Avery Klein7 min read
The Hidden Cost of Reciprocal Link Schemes
Mutual link swaps look like a fair trade — but they leave a measurable fingerprint that costs you ranking power, audit trust, and long-term defensibility.
Read post →
- Morgan Singh6 min read
Why Domain Authority Still Matters (and What to Build Instead)
DR and DA aren't dead — but they've been misused for so long that most SEOs are optimizing for a proxy of a proxy. Here's what to build underneath the number.
Read post →
- Cole Vineyard8 min read
A Founder's Guide to Earning High-Quality Backlinks
You're not an SEO and you don't have time to become one. Here's the minimum-viable backlink playbook that compounds without dominating your week.
Read post →
- Morgan Singh6 min read
Editorial Links vs. Sponsored Links: A Compliance Cheatsheet
Disclosure rules, rel attribute choices, and the difference between an editorial mention and a paid placement — without the legalese.
Read post →
Ready?
Start with a scan. Grow from there.
Connect WordPress, sync your pages, and see the first internal link opportunities for free.
